1 February 2021

Six ingredients that build your brand

Nike’s ‘just do it’ tagline, the shape of Coca Cola’s bottle, the golden arches of McDonald's – these are a few examples of products that succeeded in building an unforgettable brand identity...

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20 December 2020

Tips to create engaging content marketing

Create the content of your marketing collateral like a movie, not a documentary, because nobody has ever heard of a ‘blockbuster’ documentary...

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15 October 2020

Is traditional marketing dead?

Over the past two decades, digital transformation is reshaping every business, and marketing is no different. As humankind is spending more time on the smartphone than watching television...

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